Social Network Content Creation Levels Off

I read some pretty interesting stuff on Mashable yesterday about how content creation on social networks appears to have plateaued. A study performed by Forrester shows that while involvement in social networks has increased, the amount of content created by users has not.
The Forrester study breaks up consumers into seven distinct profiles of Conversationalist, Critics, Collectors, Joiners, Spectators, Inactives, and finally Creators. In the case of Creators, the study found that the number of Creators dipped slightly in 2010, from 24% to 23%.

Source: Mashable.com

What this most likely means is that many people who are joining social networks nowadays are more spectators than they are producers of content, and that's fine. I think people get a little over excited when they mention the people will take the power out of hands of current content creators (TV, radio, newspaper, etc.) and place it into the hands of everyday people.

There's no disputing that the rise of the internet and social networks have allowed ordinary people like me to become content creators in our own right, but not everyone is interested in creating content.

We should also take into account that the amount of information shared across the internet is truly astounding. With so many outlets for news and content, people are more likely to syndicate or share content across the web rather than produce their own. I imagine that I'm the nth person to write about this very same story.