The Enterprise of One

I read a really interesting post by Stephen Martin on TechCrunch titled, "The Enterprise of One".

Martin talks about how a new breed of entrepreneur is rising, where the determinants of successful enterprise are no longer limited to background, resources or education.

Due to the changing business landscape, rapid techonological innovation, and reduced barriers to entry and transaction costs, Martin argues that "individual strengths, passions, and expertise" are the most important factors in whether an individual or business is successful.

I would wholeheartedly agree with this.

I am my Personal Brand, I am an Enterprise of One.

I believe that I am truly the only person responsible for my successes and failures.

Sure, there is luck and other factors involved, but ultimately it comes down to me, the individual.

I can start a blog or an online business with little or no capital.

I have access to resources where I can obtain funding, or simply advice from experienced entreprenuers who have been there before.

And although I am well-educated, there are still many things that I don't know. But with the web, the resources to do my own programming or SEO are right at my fingertips, meaning that I can constantly improve.

I'm ready to be part of this new class of entreprenuer, I just don't know where to start.

5 Social Media Articles You Should Read

It's one of those weeks. Long and hard, a lack of sleep, tons of homework and studying, but it's finally done. I can relax for about two days because fall break is here. I'm so drained I can't really write a blog post, so I'm just going to do some content curating, which is a new term I learned this week. Apparently I'd been doing it all along; just inadvertently. So I'm doing it now on purpose. Here are 5 articles on social media this week I think you should read. Enjoy.

Social Networks Dominate Online News Distribution

Is Facebook Suffocating Social Media?


The Easy-to-Use Tool To Build A Breakthrough Blog

50 Best Twitter Guides, Stats, Tools and Tips of 2010

Content Curation




 

Are You an Expert in Social Media?

If there's piece of advice that every college senior should know, it's make sure you complete at least one internship before you graduate. There's no debate that a college degree is a very important to having a successful career, but it is only one piece of the puzzle. There are certain things that a college education cannot teach you, and this is where an internship comes in. Internships give students valuable experience and show employers how a student might fare in the actual workplace.

Like the example above, just having a Facebook or a Twitter is not enough to be branded an "expert", or mean that you know something about social media." Trust me, anyone can set up a Facebook page, or send out useless babble on Twitter.

In order to become an expert, you need to actually practice social media on a continual basis, like I'm doing with this blog.

I've never been a big fan of the "work" aspect of school. As a college senior, I came into this year wanting to try as hard as I could in my classes, but I realize that I just can't make myself care too much - and that's ok. Because I have a direction of where I want to go with my career, I know I can just focus on that and everything will turn out alright.

Instead of doing work, I'll often be on my Google Reader, reading over 30 plus blogs and learning more about social media, digital marketing, public relations, and advertising. Instead of studying, I'll comment on the blog posts I found interesting, send out via Twitter the links to 10 articles I read that day, post videos to my Facebook, and blog about the things that interest me.

Through my reading and active engagement on social networks, I'm learning more and more everyday, so much that I've become an "expert" of sorts on social media, so much that some of my friends now come to me for advice.

The best part about all this is that I don't need a traditional resume (I do have one), or have to worry about whether my major will land me a job. The reason being that the proof is in the pudding. Across the internet, on blogs and social networks, I have branded myself as someone who knows a decent bit about social media. When I begin applying for jobs, I hope that an employer doesn't judge me on the basis that I attend Duke University, but rather on the basis that I know how to create, manage and market content, and engage with people across various social networks.

Being an expert in social media is not easy, and its not supposed be, otherwise everyone would be really good at it. It takes time, and it takes practice, but if you're really serious about becoming an expert, you'll put in the effort.

How To Make Classrooms More Social

I'm sitting in my history class, without a laptop (my professor doesn't allow us to use one in class), zoning out because the class is 2 and 1/2 hours long (and I have the attention span of a five year old), when this idea pops into my head, "How can I make this class more social?"

Instead of focusing on the professor for the rest of the class, I was trying to come up with ideas to make classrooms more social. My professor banned laptops because he knows we're likely to spend more time on Facebook than we are listening to him. But it doesn't have to be that way. What if we could use Facebook, Twitter, and other social networks to learn?

Social media can be such a wonderful, powerful tool. Case in point, after class I went home, I popped open my Google Reader, went to the Mashable feed, and there was an article titled, "The Case For Social Media In Schools".

The writer Sarah Kessler, makes some interesting points for why social media should be used in schools.

1. Social Media is not going anywhere.

I would have to agree here. I understand why my professor bans laptops, but in this day and age, a laptop is a powerful tool for taking notes and learning. Kessler makes a good point about how when the internet was first created, there was a similar debate in schools about whether it should be allowed. Nowadays, there's no denying that the internet is an important, if not crucial component of learning in schools.

2. When Kids Are Engaged, They Learn Better.

I can only imagine how much more productive and entertaining class would be if I didn't have to sit and listen to my professor lecture to me. Although there is an emphasis on discussion between students, near the end of class discussion fades because we're all bored to tears.

3. Safe Social Media Tools Are Available - And They're Cheap

This is probably one of the better aspects of the social media - its free to use. Schools nowadays are strapped for cash anyways, and social media is something that could easily be employed at no cost.

4. Replace Online Procrastination with Social Education

If you're a college student, then you understand how much time students spend on social networks, updating their statuses, chatting with friends, tagging pictures, all while they're sitting in lecture. Instead of taking notes for that midterm next week, you're studying up on that cute girl on Facebook. Not productive.


5. Social Media Encourages Collaboration Instead of Cliques


This right here is the biggie. People learn better when they collaborate. Study groups have been around for a long time now. Can you imagine the possibilities of collaborating in real-time via Twitter with say, someone in China?

Or, what if during class, students selected a hashtag, like #ushistory, and for class, tweeted important events that happened in U.S. history. Not only would they be learning together, they would also be adding more information about U.S. history on Twitter. Then if someone had a report to write, they could search Twitter for information relating to U.S. history.

There are many opportunities for social media in education. Bill Gates recently said that the best education will soon come from the internet. Think about when you're writing that history paper on medieval warfare, but you can't find the sources you need for your thesis on the internet. What if you could, with a social network like Twitter or Formspring, ask a question and get a response in real time? And what if the source was a reputed historian living in Britain? And what if you could quote him in your paper?

Now those are some possibilities right there. Education seems poised for an upheaval soon. What will social media's impact be?

How Much Klout Do You Exercise On Twitter?

 That's the question that I end up asking myself every time I log onto Twitter. No, no, that's a lie. The question I ask myself when I log onto Twitter, literally, is "why can't I use #newtwitter?" It's really frustrating. I would share so much more if I could embed photos and videos into my Twitter newsfeed. I do it on my Facebook and blogs all the time, why won't Twitter let me?

Ahem, now that I've got that out of my system, we can get back to the question at hand: how much klout do you exercise on Twitter? For those of you wondering why I'm spelling "clout" with a k, its because there's this company called Klout, which measures one's influence on Twitter.

I created an account with Klout about a month ago, but I hadn't checked it until recently. But today I was reading an article on Ad Age, reporting how The Palms Hotel and Casino in Las Vegas will provide highly-ranking influencers with access to outstanding amenities, in the hopes that they tweet their positive experience to their followers.

What an interesting concept, I thought. But I remained skeptical still. So I logged into Klout,  and saw my influencer score was still at 17 presumably 100. Lousy right? When I refreshed my score, it dropped to an even lousier 5. What the heck! Investigating how I could have dropped so much, I accessed my profile and looked at some of my stats:

According to Klout, @ssunmonu has a low level of influence. Ok, I get it. I haven't been using Twitter regularly for some time. Every takes time off.

Then Klout proceeds to break my score down, and the results were surprising. It says that my "true reach" is N/A, yet it says that I have a "strong true reach". Now I'm not a genius or anything but that makes absolutely no sense. Moving on.

Next up, my amplification. On my profile it says that I have an amplification score of 3, which apparently indicates that my "content is almost guaranteed to be highly amplified". Fine, not too shabby. Except that right above it says 0 total retweets, 0 @ mention counts, 0 unique messages retweeted and 0 in/outboud message ratio. Once again, I'm not sure how they're calculating these scores but it doesn't seem right to me. I don't have many retweets, but no one hate me that much.

Lastly, in the network section, I was hit with the "@ssunmonu does not engage with very many influencers". Now that I would agree with. I try to hold myself to the "Rule of 5", where I must interact with 5 people everyday, except I've never actually done it. Maybe I should call it the "Rule of Fail".

So what does all this tell us? Well for one, that I need to step up my use and engagement on Twitter. A Klout score of 5 is simply unacceptable. I tweet things that are ongoing with me, news, videos, etc., but I need to start engaging with influencers.

Secondly, this tells us that while the concept of measuring one's influence across social networks is a novel one, it has yet to be fully carried out yet, and to rely on one company's view of your influence sounds faulty. From the Ad Age article,

"Klout is like having just one credit monitoring company. You might do spectacularly good or have a terrible ranking but the validity of the ranking system itself has yet to be proven until you have another service to compare it to."

True, although there is another competitor in Empire Avenue, which is actually a social network where users can buy, trade and sell virtual shares in each other. Your stock price goes up from your involvement across various social networks like Empire Avenue, Twitter, Facebook, blogs, as well as RSS feeds.

This is a more realistic approach to measuring influence, and while not perfect, is better than Klout in my opinion. I know that I might not be very influential on Twitter, but I'm fairly influential on Facebook, where I have over 600 friends and try to engage with people daily. I know I'm fairly influential when it comes to my blog as well. This one, not so much. But SunofSam gets about 50 views a day when I post, which is pretty big for me.

This is not to say that Klout isn't a good idea, and that in the future it might play a more important role in business, but it still has quite a ways to go. Meanwhile, I'll keep at that Twitter thing. I've been stuck around 60 followers for a while now; I need to engage more.

Social Network Content Creation Levels Off

I read some pretty interesting stuff on Mashable yesterday about how content creation on social networks appears to have plateaued. A study performed by Forrester shows that while involvement in social networks has increased, the amount of content created by users has not.
The Forrester study breaks up consumers into seven distinct profiles of Conversationalist, Critics, Collectors, Joiners, Spectators, Inactives, and finally Creators. In the case of Creators, the study found that the number of Creators dipped slightly in 2010, from 24% to 23%.

Source: Mashable.com

What this most likely means is that many people who are joining social networks nowadays are more spectators than they are producers of content, and that's fine. I think people get a little over excited when they mention the people will take the power out of hands of current content creators (TV, radio, newspaper, etc.) and place it into the hands of everyday people.

There's no disputing that the rise of the internet and social networks have allowed ordinary people like me to become content creators in our own right, but not everyone is interested in creating content.

We should also take into account that the amount of information shared across the internet is truly astounding. With so many outlets for news and content, people are more likely to syndicate or share content across the web rather than produce their own. I imagine that I'm the nth person to write about this very same story.

Maybe Ashton Kutcher Isn't So Influential After All

When it comes to social networks, some of the numbers thrown around are truly astounding. Everyone knows that Facebook recently eclipsed the 500 million users mark, Twitter has 145 million users, and Linkedin is not far behind at 75 million. But some of the truly astounding numbers come via Twitter, where popularity reigns supreme. A man much smarter than me (Brian Solis), sums it up best when he writes,

" For better or worse, Twitter introduces the notion of popularity, whereby the numbers of followers and also the friend to follower ratio we possess indicate ones stature within Twitterverse. As I’ve said over the years, popularity does not beget influence, but the egosystem and all who define it, do in fact reward and nurture it."

 Did you know that celebrities like Ashton Kutcher and Britney Spears have more Twitter followers than the countries of Israel, Sweden, Switzerland and Ireland? Kutcher has close to 6 million followers, which is a lot of influence for someone who makes mediocre movies, and is famous for marrying Demi Moore.

Or is it a lot of influence? A recent study conducted by scientists at Northwestern University concludes that celebrities who have brought Twitter in popular culture, are actually largely ignored by their followers. Instead, it's less known "experts" who are wielding all the influence. These lesser known "experts", are actually experts in their respective fields whether it be social media, music or rock climbing.

It makes sense if you really think about it. I follow celebs like Kanye West and Fabolous for purely entertainment value, but most of the time I do not keep up with their tweets. I don't see much dialogue being generated from what Kanye had for lunch. This quote from the lead researcher on the study, Professor Alok Choudhary stood out to me:

"A lot of people think that just because you tweet a lot means you may have influence or you are important. But there are a lot of junk tweets.
"Our premise is that influencers are those that dynamically change the opinions of people on specific topics, or the topic of the moment.

So just because Ashton Kutcher is popular and tweets a lot is not an indication by itself that he is influential. I would think people more like Seth Godin or Brian Solis would be more influential, because they are impacting the way people think by tweeting valuable, relevant content.

When I first started using Twitter, I thought it was simply a tool for the inane to spew their thoughts. But as I used it more and gained more followers, I realized that I could ignore all the chatter and find the information I needed. When I became more knowledgeable about Twitter, I became obsessed with the popularity aspect of it; I started following random people in an attempt to acquire more followers, and I would tweet only about myself.

But soon I realized that this was ill-advised. I wasn't getting any interaction with any of my followers because I wasn't offering them anything valuable. So I began tracking conversations and initiating conversations, as well as tweeting articles, blog posts, and other information people might find interesting. Those two things got me more followers than my previous methods.

So in sum, its not about how many followers you have, but rather if you're engaging with others on Twitter and offering them something useful.

[Via Telegraph]

In An Instant

So media outlets have been abuzz today with the news of Google unveiling new search features. Early this morning, you could count me as one of the uninterested.

It's not because I don't care about what Google does, its just that with school now back in session I have many other obligations to attend to.

One of those obligations is blogging. (Sorry I'm late! I didn't have internet in my apt. last night and the library was so far away!) I was writing a post for My iWriter when I realized that I needed a picture.

So like everyone else who needs something and needs it now, where do you go? Google. I typed in google.com into the address bar, typed in blogging into Google and wham! I was hit with instant search, my eyes almost popping out of their sockets!

How glorious a concept! As if searching Google wasn't fast enough, now I get to see my results as I type. I need some time to process this information.




Ok done. I'm trying to think of the implications of Google's new technology. Obviously users will now be able to search better and faster. Instead of typing in various terms hoping for certain results, now you can see where the results are going and change accordingly.

For a blogger like me this is great. I can get my search results super quick, cutting down the amount of time I need to search the internet for things such as pictures, links, etc. While the time it takes to load search results normally is minimal, this is a huge advancement. With the advent of the internet, humans nowadays are accustomed to getting their information quickly, and this is even quicker.

I was in class while writing this so I don't have time to fully ponder the implications, but this is a good start. What do you think the impact of Google's new technology will be?

I was reading PR-Squared the other day when I came across a post titled, "Which Social Media Marketing Agencies Will Thrive in 5 Years?"


I thought to myself, Well that's a strange train of thought. Why wouldn't social media agencies thrive? 


The author makes the argument that every Industrial Revolution is essentially a story about battling for control. It points to historical examples such as the oil, railroad and telephone industries and to more modern examples such as cable, search engines (Google) and even social media (Facebook).


As a history major, I of course understood that veracity of this argument, and it disheartened me for a little bit.


But after sitting down and thinking for a while, it actually gave me some hope.


You see, I've always wanted to start my own business, and now is really a great time to do so, especially for social media.


Mentioned in the post was the fact that many PR and Advertising agencies are trying to hoard social media expertise and add it to the list of services they already offer. While this may be true, I do not think that this is necessarily bad news. This means that social media is becoming even more important which is a good thing, meaning more jobs and opportunities in the communications industry.

But as the post mentioned, early on in industrial revolutions there are little barriers to entry, and only as the revolution becomes older do we see more consolidation.


So now is about as good of a time for me to start my own social media advertising, public relations or marketing agency. I could easily set it up with little cost: I already have a name, all I need is a logo, a website, some business cards and some clients. 


Although I am busy at school this year, I could do it right now and work part time from my room. I could enlist the various student groups on campus and other nonprofits in the area. Who knows, maybe I could turn it into something big. Whether I'll go through with it or not remains to be seen. (I have to get over my fear of failing first.)


What are your thoughts about this topic? Are you thinking of starting your own social media agency? Discuss.

Strategy Is Key

These past few days I've truly begun to realize how much work social media is. Running three blogs, being active on Twitter and Facebook; it's not easy.

My social media strategy is basically just "winging it" right now. I write blog posts at 3am, tweet sporadically and in bursts, and post a scattering of Facebook updates. I still read other blogs everyday but I haven't commented on one in about in about a week.

Now I know what those talking heads mean when they say you need a social media strategy. It just makes sense to have everything organized instead of haphazardly employing social media, which can be detrimental to your brand.

I don't have enough motivation right now to properly devise a social media strategy, but since school is starting next week I'm hoping I'll be able to stick to a more consistent schedule.

First, I need to establish how often I will post content on my blogs.


I think I've figured out how the breakdown is going to go. I think that I will update my own personal blog, SunofSam, daily. I read numerous blogs and news outlets daily so there is always something interesting to talk about.

This blog, I think I will update every Tuesday and Thursday. Two days of posts should be enough content related to social media to satisfy me and you right? Correct me if I'm wrong.

And as for My iWriter, who knows. Maybe once a week? Twice a month? I think I'm going to use my Tumblr blog to showcase some of my other writing. I've written some short stories and my Tumblr blog seems like a good venue to showcase them.

Second, I need to establish a certain level of daily social engagement.


A blog can only expect to grow as much as it engages with its readers and other blogs. I need to structure my posts so that they are more conversational and I need to comment on other blogs more often. I'll say five comments a day. That seems like a good number.

By commenting on other blogs, you may even increase your readership as readers are more likely to visit your blog and the author may do so as well.

Next, I need to tweet less information about me, and more about we. I've come to realize that to be successful on Twitter, you need to be engaging. When rape allegations about Julian Assange emerged this past weekend, I took to Twitter and began reacting to tweets I found interesting. What happened next was an extremely interesting discussion about conspiracy theories used by the CIA to discredit opponents.

So my strategy now will be identify two trending topics on the day and start five meaningful conversations for each. You'll be amazed at what engaging with fellow tweeters will do for your following.

Lastly, I need to be more active on Linkedin. I have over 130 connections and I'm a member of 7 groups but I've yet to really engage with others. At worst, engaging on Linkedin would be another way to drive traffic to my blogs, and at best, I might learn more about social media.

This isn't the most concrete of social media strategies, and I'm sure I'm missing stuff, but this is the first time I've actually sat down and thought stuff through (It's also 3am and I'm struggling to stay awake). I'll be revising it as I go along and I'll fill you in on any updates.

What does your social media strategy look like?

How I'm Building My Personal Brand Part I

One of the most important things I've learned this summer was the concept of personal branding. It simply had never occurred to me before to think of myself as a brand.  

According to Dan Schwabel, personal branding is essentially how “we market ourselves to others.” Personal branding is all about how other people perceive us; how do we define ourselves, what differentiates us from everyone else, and what value do we provide to others?

Personal branding is especially important when it comes to job searching. In order to differentiate oneself from the crowd of other job seekers, one must market themselves effectively.

As I enter my senior year, I have invested a significant amount of time in my personal brand and it’s showing. Here is the first step I took:

Start a blog.

It could be about anything, but preferably in line with your passions. Personal branding is about defining what you do well and are passionate about, and a blog is a big step in this direction.

I started my first blog a month ago, with the intention of branding myself as a communications professional. I wanted to show potential employers my excellent writing skills, my creativity, and intelligence. All traits which would help me succeed in advertising, public relations or marketing.

At the beginning, I would Google my name but the same three outdated results always came up, and they had nothing to do with the transformation I was undergoing at the time. So I began updating my blog daily, publishing about 5-7 posts a day. I also engaged with other bloggers by commenting on their posts, contributing to the conversation and establishing myself as knowledgeable.

After a month of blogging and related activities, the top ten search results on Google belonged to me! I At first it took a while for Google to crawl my page, but due to the fact that I regularly post content, my posts now show up on Google a day after they are posted. 

How has blogging helped you with personal branding? Post your comment below!

Also stay tuned for the next step I took towards building my personal brand.

Three Lessons Blogging Has Taught Me So Far

I couldn't have anticipated the impact that blogging would have on me when I started less than a month ago. It seems like an eternity since then - I've learned so much about myself, blogging and writing and there's still light years ahead of me.

I initially began my own personal blog SunofSam for practice. Over the summer, a friend and I cooked up the idea of starting our own music blog, which in turn morphed into starting a pop culture blog. I was extremely excited by the idea, creating style guides and strategically thinking of plans to market it around campus and on the internet. However, what kept me up at night was the fact that I had never blogged before. I wasn't sure if people would like my writing, if it would be entertaining, funny etc.

I figured that blogging would be easy. I assembled a brain trust of people I knew around me to contribute and I figured that since we were are all socially connected with various groups of people, getting readership would be no big deal. I figured that we would just use Facebook, Twitter and other social networks to push our blog and be big in no time.

Thank goodness I started my own personal blog because I was setting myself up for disappointment.

Lesson number one: Blogging is not easy.

Actually, it's quite easy for anyone to blog; all they have to do is post some opinionated drivel on a page and call it blogging.

But all types of quality writing, blogging included, require research, dedication, time and practice. I realized that it wasn't just easy for me to sit down and write a post about a newspaper article I had read. I had to do research, find a picture, proofread, and then there was the actual writing. People forget how hard it is sometimes to master the blank page. How do you start that opening paragraph? What am I trying to get my audience to understand? Does my headline draw people in? And then while writing you might find that your post morphs into something else, requiring you to change everything. So after completing a series of posts, I often began wondering where all the time went.

Since blogging consumed so much of my time, I realized that once school started, and with other blogging assignments soon to come, I would have to create a schedule. The way I was going about blogging was simply getting ridiculous. I would write well into the night, completing about 7 blog posts for the following day. And then I might write even more if I saw something interesting I didn't see the day before. This was simply unsustainable over the long haul and even after one week, I was feeling a little burnt out.  

Lesson number two: create a blogging schedule that works for you.

Determine how often you are going to post, what days, and try and write your posts beforehand. You'll thank yourself later.

As I stated before, I was setting myself up for major disappointment when I expected to just waltz into the social media landscape and have an impact.  

Lesson number three: crafting a social media strategy requires patience and experience that I didn't yet, and still don't have.

I remember creating a Facebook fan page for my blog, and inviting my 600 plus friends. I expected a good chunk of them to "Like" it and then read my blog posts, and in no time average hundreds of viewers. Guess how many of the 600 have actually responded to date? Only about 50.

And I expected to be an Influencer on Twitter as well, only to realize that I had no clue how to use it. And even when I felt that I was making headway into understanding Twitter, I'd be lucky if I got one click from Twitter linking back to my blog.

There are many sites, guides and gurus who claim there is a magic formula to get you 1000 readers in a day, or whatever. But fortunately for me I decided to throw myself into the fire and got burnt a little, which was all for the best.

I could continue on about all the things I've learned from blogging, and I probably will in another post, but I didn't want this to be a self-help post for blogging. I don't have the experience yet to write one of those.

What I hope to convey through my own experience is that creating quality and engaging content requires time, hard work and strategy to get that content into the hands of readers. I hope that beginning bloggers reading this will be able to relate. What is your experience?

Oh Those 20-Somethings

This past week the NY Times released an articled titled "What Is It About 20-Somethings?" that resonated a lot with me. I actually found myself nodding my head and chuckling as I read through it like, "yup, that's me". This quote from the article pretty much sums it up...

Click here to read the rest of this entry at SunofSam

Hello World!

Ok, I wrote this blog post at 3am and I couldn't think of good name for my first post. But I am excited to be starting another blog. Yes, this is my second. My first blog I started less than a month ago and I loved blogging so much that I felt I needed another one.

This summer, I came up with the idea to create a pop culture blog. It would be my first foray into the world of blogging and I was a little apprehensive. Would people read my blog? Would they find my writing interesting? Funny? I'm not a funny person, I'll be the first to tell you that.

So I created my first blog SunofSam on Wordpress as a means of practicing blogging for my pop culture blog, and also to promote my personal brand.

SunofSam is a blog about all the things I'm interested in, ranging from my interest in communications to my love affair with music and pop culture. So basically everything I'm interested in; which is a lot.

So instead of cramming all my interests in one place, I decided that I would use this blog for my career interests; communications, advertising, public relations, marketing and social media. And SunofSam would be for other areas that interest me such as music and fantasy writing.

It also made sense from a stylistic standpoint as well. I wrote a pretty funny story on SunofSam that had some colorful language in it, and I routinely use expletives on SunofSam. Even though I would want my potential employers and other people looking me up to see that I am creative, have a sense of humor and a personality, I think it would just be wise to separate the two. This way, both my creative and my professional sides are catered to.

Since this is my second blog (and I will also be blogging about ACC basketball and pop culture in the fall), I need to formulate a blogging strategy so that I'm not wearing myself thin.

On SunofSam, it's like I'm all hopped up on sugar; I'll write about 6-9 posts in a day. Yikes! There's no way I could keep that up plus school, my other blogging commitments, and work.

So I'm thinking for this blog I'll write a post once or twice a week. Or everyday I may compile a list of important articles, news, tweets, etc. for you to read, and then write a long post about once a week. Who knows, we shall see.

But enough about me for now. This blog will be about you. I created this blog as a means of learning more about communications and social media, and I hope that by reading, you'll learn something too.